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Special Guest Eden Baylee & Contest!!!

February 9, 2011

I am so very pleased to have one of my most favorite new authors here today, EDEN BAYLEE.

And she’s got an AWESOME Valentine’s Treat for you all!! Eden’s  giving away TWO signed copies of her super hot collection, FALL INTO WINTER!! Just leave a comment and be automatically entered to win!

Anatomy of a Book Launch

I feel very honored to be a guest blogger for one of my favorite writers, Lisa Fox. Lisa was kind enough to offer an opening to me on her blog and extremely generous in her approach.

As she has given me free reign for both topic and format, I would like to show my appreciation to readers by giving away two copies of my book, Fall into Winter, a book of four erotic novellas. To be eligible, make a comment here on Lisa’s blog for this post. Two winners will be chosen at random by the end of business day, Feb. 14th, and it will be my pleasure to send a signed copy of my book to the winners. Good luck!

Now, to the topic at hand…a book launch. Mine is happening tomorrow—my first one—for my first book. I’m having it at my favorite new bookstore in Toronto, where I live. Ben McNally Books does not even carry a romance section, let alone an erotica one. I must have had balls of steel on the day I approached the owner about hosting a book launch for me, and I couldn’t have been more shocked when he agreed to it. His attitude reflected his magnanimous spirit to support a local writer, get some traffic for his store, and have some fun doing it. That process started a little over a month ago, and now it’s happening.  I’m excited, scared, and still in a state of shock some days. It’s been a time of firsts, and I’ve stumbled and tripped along the road to get to this point. Given that, I thought to share some of the things I’ve learned in planning my launch. Hopefully, it will help other writers when they decide to do theirs.

My Tips for a Book Launch

Pre-launch buzz: Let everyone know about your event. Create the buzz as soon as possible.

Location: Don’t be afraid to approach a bookstore or other venue to host your launch. It should be free or inexpensive. It’s good exposure for their business too, not just for you.

Date: Have your launch date relate to the nature of your book, if possible. I’m doing mine just before Valentine’s Day, which is perfect for erotica/romance.

Time: A PR friend taught me that timing is crucial. Plan it so you can have both media and friends and family attend.

Promotional material: Get bookmarks printed up, and have them available at the launch. This is the business card of the writer, and should have details of your book, and how to reach you.

Get sponsors: I cannot stress this point enough! You don’t need to, nor should you break the bank hosting your launch. In exchange for catering and sexy products I received from vendors, I will promote them in my blog, and have their advertising displayed at my launch. I will also personally acknowledge them at my launch because it’s important to promote those who go out of their way to promote you.

Food and Drink: Have some finger food and drinks (get this sponsored if possible). If you are providing alcohol in a non-alcohol venue, ensure you get the proper permits.

Invitations: Send out invitations to everyone you know. Announce it through your social network, blog, and website. Create a Facebook Event and invite all your friends, even those you suspect will not be able to make it. It’s important to include everyone as they will help you spread the news by word of mouth. It also gives them the opportunity to offer you their good wishes even if they cannot attend. Request an RSVP to give you an idea of how many people will show up. (This helps you plan how much food and drink you will need too).

Invite media: Prepare a news release to mark the event and forward it to your local newspapers, radio stations, and TV stations. Also send personal invitations to any media people you know.

Plan out the Event: Decide if you want both a book reading and signing, or just a signing. If you have both, make sure the book reading is brief, or at least jazz it up to make it exciting. No one likes to be read to for fifteen minutes, no matter how arousing the material is.

Register your Guests: Have a sign-in book for all guests who attend your launch. Collect names, e-mails, and addresses. Tell them they will be the first to know about your next book release, contests, and giveaways.

Free Stuff: Have giveaways to make it fun and build buzz around your book. The prizes can be something very simple along with a copy of your book.

Take pictures: Have a few designated photographers take pictures with you and your guests while the party is going on. The pictures will be great as promotional material on your website and blog. Do inform guests their pictures may be posted online, and give them the opportunity to opt out if they prefer not to have it.

Sell your book: Ensure you have copies of your book on hand for sale at the launch.

Practice your signature: Have several pens that you are comfortable with, and practice what you want to write.

Show gratitude: This may be the last item on my list, but it’s the most important. Provide a gift to all who attend. This can be just a small token of appreciation such as chocolates/candies to thank guests for attending. It’s important they leave your launch feeling happy they took time out of their busy days for you.

I think that’s it! Since my launch hasn’t happened yet, I did not title this list “My Tips for a Successful Book Launch.” Of course, I hope it will be.

I’m a firm believer that if you fail to plan, you plan to fail. I’m not sure who coined that phrase, but it’s a mantra I follow if I’m serious about what I’m doing. I’ll keep you posted on my blog as to how everything went.

I’m looking forward to any comments you may have, and to sending out a couple of free copies of my book.

Lisa, thanks again for being such a gracious host. It was great fun!

Warmest regards to all your readers,

eden baylee


45 Comments leave one →
  1. February 9, 2011 9:29 am

    Congratulations Eden!

    You give some very excellent advice about setting up a book launch. I have no doubt yours will be a great success!

    I have a bottle of wine at home just waiting to be opened tomorrow so I can celebrate with you.


    • February 14, 2011 9:45 pm

      Thx Casey, it was a great time, and I hope you enjoyed your wine. I didn’t drink a drop till after the event was over – and I sure needed it!

  2. February 9, 2011 9:39 am

    This is a very interesting post, Eden. As of yet, all my books have been available in ebook only, but I will keep that in mind if/when I go into print. Definitely good tips, and thank you for posting them!


  3. February 9, 2011 10:03 am

    Eden, congrats on your release. And thank you so much for your wonderful tips and advice for the book launch. I plan to implement them into my plan. Have a wonderful day.
    Ronna gage
    “Paradise Mine”
    Siren Classic

  4. Allison permalink
    February 9, 2011 10:34 am

    Congrats on your book launch! Sounds like it will be a success

  5. jennifer mathis permalink
    February 9, 2011 11:26 am

    great tips . Congrats on the release 🙂

  6. February 9, 2011 12:05 pm

    Good luck! Although I have to admit just the thought of doing this makes me want to crawl in bed and cover up my head. However, you have inspired me. My brain is already planning a launch for my first print book. You made it so concrete, how could I not? Thank you!

    • February 14, 2011 9:49 pm

      I hope you do it. It was great fun, and helped to sell my books. Though I was nervous at first, it really has been one of the best experiences of my life.
      You can see some pix of it here if you like:
      Thanks for dropping by.

  7. February 9, 2011 1:25 pm

    First of all…congratulations on your release! This all sounds so exciting! And I wish my release was going to be in print, so I could plan a launching! Well, the next book? Hopefully a novel so I can use your tips and have an actual book launching!

    Enjoyed your tips! Really inspiring and fun!

    • February 14, 2011 9:50 pm

      Hi Carol, really appreciate you stopping by to comment on Lisa’s blog, and thanks for your kind words.

  8. February 9, 2011 2:05 pm

    Congratulations Eden from one Ontario author to another! Best of luck at your book launch tomorrow. You’ve given us some great pointers. I love the cover! 🙂

    • February 14, 2011 9:51 pm

      Wow, another Ontario writer? Fantastic! Thanks for your comment. My husband designed the cover, and I love it too!

  9. February 9, 2011 3:13 pm

    Congratulations on your first book! Break a leg at your launch tomorrow. 🙂
    I haven’t finished writing anything yet, so I don’t really have anything other than that that I can say. Best of luck!

  10. February 9, 2011 3:27 pm

    Congrats on your book launch!!! I hope all goes well 🙂 I am not a writer but now I know what to tell friends if they ever ask for ideas lol


  11. Linda B permalink
    February 9, 2011 5:42 pm


    • February 14, 2011 9:54 pm

      Hi Linda, LOL! Yes, my gf keeps saying I should tell everyone it’s her butt – NOT! Thanks for dropping by to support Lisa!

  12. February 9, 2011 5:55 pm

    Great advice! I’ll keep them in mind for if I ever need to do a book launch! Thanks for sharing! 🙂

    • February 14, 2011 9:55 pm

      Hi J.C. Appreciate you stopping by, and thanks so much for your comment!

  13. Stamatia permalink
    February 9, 2011 6:05 pm

    Not only is your info very thorough, but it also sounds like you`ve done a launch before!

    I`d listen to you read fifteen minutes from your book; heck, why not invite
    2 or 3 in attendance to each read 2-3 minutes from it!!

    Way to go and may you have an unforgettable time.


  14. Stamatia permalink
    February 9, 2011 7:10 pm

    Way to go, your info is very thorough, it`s as if you`ve done a launch before!

    Much success and have an incredible and unforgetable time tomorrow.


  15. February 9, 2011 7:31 pm

    I never thought of getting a sponsor.

    • February 14, 2011 9:58 pm

      Hi Janice, yes, a sponsor or multiple sponsors are great. That way, you can exchange services and not spend an arm and a leg to do a launch. It can get very expensive if you have a lot of people, especially if you are providing food, gifts, etc.
      Advertising for them is a very reasonable exchange because it gives them publicity. Good luck!

  16. Jo Ann W. permalink
    February 9, 2011 7:38 pm

    Great information. Congratulations on your first book launch!

  17. February 9, 2011 8:17 pm

    Congratulations Eden! Good luck at the launch : )

  18. Sinn permalink
    February 9, 2011 10:25 pm

    congrats Eden! your book sounds awesome love the post and that cover us just lovely did u have a say in it?

    • February 14, 2011 10:03 pm

      Hi Sinn,
      Thanks for your comment! Yes, I had 100% say for the cover because my husband designed it. I’m self published so I was involved in every aspect of the book. I really appreciate you stopping by to support Lisa, and feel free to connect with me if you like on my site.
      Here are some pix from the event

  19. desiree permalink
    February 11, 2011 6:15 pm

    i have twitted and hope you have the best to come in the year i would love
    to read and then do the blogging i love the cover and the book wow
    have great valentine day

  20. February 12, 2011 12:47 am

    Awesome advice! I kind of wish I had a paperback not ebook being released so I could take your advice.
    Congrats on the book release – the book sounds awesome 🙂

    • February 14, 2011 10:05 pm

      Hi Liia Ann, thx for your lovely comments, and I really appreciate you stopping by!

  21. Tracey D permalink
    February 12, 2011 7:32 am

    This was an interesting and informative post; I learned quite a bit.

    Thanks for sharing.

    • February 14, 2011 10:06 pm

      Hi Tracey, thanks so much for stopping by, and I’m happy that you got something out of it.

  22. February 12, 2011 8:26 pm

    Congratulations on your first book launch!

    • February 14, 2011 10:31 pm

      Hi Vanesa, thanks so much for stopping by, and appreciate your comment!

  23. February 13, 2011 2:47 pm

    Hi all !!!! Loving all the fantastic comments so far! I’ll be drawing for 2 winners by end of day tomorrow, so there’s still time to drop by!
    Show Lisa love and affection, visit her blog and win a book! I’d be thrilled to sign and send them to you!


  1. Guest Blog at: Lisa Fox Romance |

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